We, KABENA GmbH, care for the protection of your personal data and would like to inform you herewith on the Data Protection Policy of our company. We protect your personal data in accordance with the legal data protection provisions, including especially EU directive 2016/679 (Datenschutzgrundverordnung; „DSGVO“), and this Data Protection Policy. However, we would like to make you aware that any data transfer in the internet is subject to possible gaps.

In the following, we would like to give you information on the data we collect as well as the use of such data and your rights.

1. Name and contact data of the person responsible and data protection officer

The person responsible for the collection and use of personal data on this website is:


Neuer Wall 17-19, 20354 Hamburg, Germany


Telefon: +49 40 63607498-66 / Fax: +49 40 6360749899

For further information regarding our company please relate to the legal notes on our website

The data protection officer of the person responsible is:

Karl Benno Nagy, Director


2. Information on data collection and use

When you access our website, your personal data are processed in order to ascertain the proper function of our website and as legally permitted.

Personal data are all data which refer to a certain individual such as the name (first name and family name), the phone number and the email adress. Personal data, however, are as well notes on hobbies, memberships or the user behaviour with respect to internet websites.

Use of data means any automatic or non-automatic process referring to the collection, the capturing, the organisation, the arrangement, the adjustment or the change, the election, the query, the use, the disclosure by transmission, the spreading or any other form of provision of data, the comparison or any other use or the destruction of data.

You have various rights which you can assert against us. These include the right to object to selected Data Processing, in particular Data Processing for advertising purposes. The possibility of objection is highlighted in print.

3. Collection of Personal Data when accessing our website

When you access our website/application, various information is exchanged between your terminal and our server. This may also involve personal data. The information collected in this way is used, among other things, to optimise our website or to display advertising in the browser of your terminal device.

3.1 Log-in

When accessing our website we collect only the personal data which your browser trasmits to our server during the log-in process. These are:

  • IP address of the requesting internet-capable device,
  • Date and time of request,
  • Time zone difference to Greenwich Mean Time (GMT),
  • Content of request (specific page),
  • Access status/HTTP- status code
  • Data volume transmitted
  • the website/application from which the access was made (referrer URL),
  • Operating system and its interface,
  • Language and browser software version.

The data are being processed pursuant to Art. 6 para. 1°lit. f) DSGVO. Our legitimate interest follows from the purposes of data collection, namley to guarantee a smooth connection establishment and a comfortable use of our website/application as well as the evaluation of system security and stability.

The data are stored for a period of 1 year and then automatically deleted, unless required to follow up on concrete violations of law which became known during the storage period.

3.2 Hosting

For the provision of our online presence we need to process the above mentioned data. The data are being processed pursuant to Art. 6 para. 1°lit. f)°DSGVO as required for the services of our website. In this context we use the services of web hosting providers, to whom we transfer the above mentioned data. Furthermore, subject to your Consent we use so-called cookies for our website/application. The exact nature of these procedures and how your personal data are used for this purpose is explained in detail under Section 4 below.

If you have agreed to so-called geolocation in your browser or operating system or other settings of your terminal device, we use this function to offer you individual services related to your current location (e.g. the location of the nearest branch). We process your location data processed in this way exclusively for this function. If you terminate the use, the data will be deleted.

3.3 Contact

In case of queries or questions you are asked to contact us by using the form contained in the Website. If you are doing so please indicate your valid e-mail address. Other information can be given deliberately.

The collection and use of your personal data in the course of contacting us is being processed under Art.°6°para.°1°lit.°a)°DSGVO based on your consent or with respect to an existing or evolving contractual relationship under Art.°6°para.°1°lit.°b)°DSGVO.

The data collected in the contact form will be automatically deleted after your contact request has been answered. Data collected within an existing contractual relationship will be deleted after the end of the business relationship unless legal provisions provide otherwise.

4. Online presence and website optimization – Cookies and Analysis Tools

We use so-called cookies on our website. If these cookies are personal data, they are used on the basis of Art.°6°para.°1°lit.°f)°DSGVO. Our interest in optimising our website and addressing you in advertising on the basis of your visit to our website is considered to be a legitimate interest.

Cookies are small files which are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar) when you visit our website. Information is stored in the cookie that is related to the specific terminal device used. This does not mean, however, that we obtain direct knowledge of your identity. The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookiesto recognize that you have already visited individual pages of our website or that you have already logged into your customer account. These are automatically deleted when you leave our site. In addition, we also use temporary cookiesfor the purpose of user-friendliness, which are stored on your end device for a certain defined period of time. If you visit our site again to use our services, it will be automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to record the use of our website statistically and to evaluate it for the purpose of optimising our offer for you. These cookies enable us to automatically recognize that you have already been with us when you visit our site again. These cookies are automatically deleted after a defined time.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website. The duration cookies are stored depends on their intended use and is not the same for every cookie.

Google Analytics

We use Google Analytics, a web analysis service by Google Inc. ( of Google Inc. („Google“). In this context, pseudonymised user profiles are created and cookies are used. The information generated by the cookie about your use of this website such as

  • Browser-Typ/-version,
  • Operating system,
  • Referrer-URL,
  • Hostname of accessing computer (IP-address),
  • Time of server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The Processing serves the purpose of designing and continuously optimizing our pages for optimized offering of our products which is a legitimate interest under Art.°6°para.°1°lit.°f)°DSGVO.

The IP addresses are made anonymous, so that an allocation is not possible (so-called IP masking).

You may prevent the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing this browser add-on:


As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set to prevent future collection of your information when you visit this website. The opt-out cookie is valid only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again. You can find further information on data protection in connection with Google Analytics on the Google website

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For further information on data protection with Google Analytics please refer to


5. Processing of Personal Data for advertising purposes

We use the data collected from you in the course of contract implementation also for the purpose of informing you from time to time about new offers and campaigns.

The following explanations refer to the Processing of Personal Data for advertising purposes. The DSGVO declares such data processing to be conceivable on the basis of Art.°6°para.°1°lit.°f) and to be a legitimate interest. The duration of data storage for advertising purposes is based on the question of whether the storage is necessary for advertising purposes. At KABENA GmbH, we also follow the principle of deleting data stored for advertising purposes within 1 year. Please refer to section 5.3 for information on how to proceed in the event of your objection.

5.1 Advertising purposes of KABENA GmbH and Third Parties

If you have concluded a contract with us, we will manage you as an existing customer. In this case, we process your postal contact data without the existence of a specific consent in order to send you information about new products and services. From time to time, we will transmit your postal contact data to contractual partners from the mail order and telecommunications sectors who have been selected by us with particular care, so that they too can inform you about their products. We process your e-mail address in order to send you information for our own, similar products without the existence of a specific consent.

5.2 Advertising in line with your interests

To ensure that you only receive advertising information that is supposedly of interest to you, we categorize and supplement your customer profile with additional information. Both statistical information and information about you personally (e.g. basic data of your customer profile) are used for this purpose. The aim is to provide you with advertising that is solely oriented towards your actual or supposed needs and not to bother you with useless advertising.

5.3 Right of objection

You can object to data processing for advertising purposes at any time free of charge, separately for the respective communication channel and with effect for the future. For this purpose, an e-mail or a postal letter to the contact data mentioned under 1. is sufficient.

If you file an objection, the contact address concerned will be blocked for further advertising data processing. We would like to point out that in exceptional cases, even after receipt of your objection, advertising material may still be sent temporarily. This is technically due to the necessary lead time of advertisements and does not mean that we will not implement your objection.

6. Objection/Opt-Out possibility

In addition to the deactivation methods described above, you can also generally prevent the targeting technologies described above by making the appropriate cookie settings in your browser. You also have the option of deactivating preference-based advertising using the preference manager which can be accessed here.

7. Recipients outside the EU

With the exception of the processing described under Section 4 above, we do not pass on your data to recipients based outside the European Union or the European Economic Area. The processing described under Section 5 causes a data transfer to the servers of the companies we work with. These servers are located in the United States. The data transfer is carried out according to the principles of the so-called Privacy Shield and on the basis of so-called standard contract clauses of the EU Commission.

8. Your rights

8.1 Overview

In addition to the right to revoke your Consent, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information on your Personal Data stored with us (Art. 15 DSGVO); in particular, you can obtain information about the purposes of Processing, the category of Personal Data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, unless it was collected directly from you,
  • Right to correct incorrect data or to complete correct data (Art. 16 DSGVO),
  • Right to delete your Personal Data stored with us (Art. 17 DSGVO) insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed,
  • Right to limit the processing of your Personal Data (Art. 18 DSGVO), if you dispute the accuracy of the data, if the processing is unlawful but you refuse to delete it; if the Person Responsible no longer needs the data, but you need it to assert, exercise or defend legal claims or if you have lodged an objection to the processing (Art. 21 DSGVO),
  • Right to data transferability (Art. 20 DSGVO), i.e. the right to have selected data stored by us transferred in a common, machine-readable format, or to demand transfer to another Person Responsible
  • Right to appeal to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

8.2 Right of objection

Under the conditions of Art.°21°para.°1°DSGVO, data processing may be objected to for reasons arising from the specific situation of the person concerned.

The general right of objection applies to all processing purposes described in this Data Protection Information which are processed on the basis of Art.°6°para.°1°lit.°f)°DSGVO. In contrast to the special right of objection aimed at data processing for advertising purposes (see 4.3.1 above), we are only obliged under the DSGVO to implement such a general right of objection if you give us reasons of overriding importance (e.g. a possible danger to life or health). In addition, there is the possibility to contact the Data Protection Officer in accordance with Sec. 1, or to file a complaint with the State Data Protection Authority. For Hamburg please refer to:

Der Hamburgische Datenschutzbeauftragte für Datenschutz und Informationsfreiheit, Kurt.Schumacher-Allee 4, 20097 Hamburg, T +49(0)40 4285 4040/F *49(0)40 4285 4000, e-mail

If you assert one or more of the above listed data subject rights against us, we will store this circumstance in anonymised form on the basis of Art.°6°para.°1°lit.°f)°DSGVO. The fact that we can also prove that we have duly complied with your request in cases of doubt is to be regarded as a legitimate interest within the meaning of this provision. We will not delete this anonymous information, i.e. information that can no longer be associated with your person.


9. Duration of storage/Data security

As a general rule and unless otherwise provided herein, Personal Data are being stored by us only for so lang as required by the purposes for which such data have been processed or until you have objected processing, as applicable. under certain legal requirements data storage can last for up to 10 years.

All data transmitted by you personally, including your payment details, are transmitted using the generally accepted and secure standard SSL (Secure Socket Layer). SSL is a secure and proven standard that is also used, for example, in online banking. You can recognise a secure SSL connection by, among other things, the attached s at http (i.e. https://…) in the address bar of your browser or by the lock symbol at the bottom of your browser.

We also use suitable technical and organisational security measures to protect your Personal Data stored with us against manipulation, partial or complete loss and against unauthorised access by third parties. Our security measures are continuously improved in line with technological development.


10. PlantBlue Application (Mobile)

We have developed, and offer you the download of, PlantBlue App. Download is possible via Google Play Store or App Store, depending on the type of terminal device. Regarding the download please note the General Terms and Conditions and the Privacy Policies of Google Play Store and App Store.

For the Person Responsible for the Contents of PlantBlue App and the Data Protection Officer please refer to Section 1 above.

10.1 To whom this App is directed

PlantBlue App is directed to users who are at least 16 years old.

10.2 Data processing at download

When you download PlantBlue App, no Personal Data are collected, i.e. no data are collected that would allow conclusions to be drawn about your identity or location.

HomaBay View App provides you with an Augmented Reality Function. Thus you need to give access to the camera function of your terminal device in order to show digital items in your real surroundings. Any pictures taken will not be stored nor processed but only be displayed on the screen of your terminal device.


11. Amendment of Data Protection Policy

This Data Protection Policy is valid as of July 2020.

The further development of our website and a change in legal provisions may require a change of the Data Protection Policy. The actual Data Protection Policy can be accessed through this Website.